This will allow us to compare ad performance by age and know where to focus future spends. In the above example, we’ve broken out several ad sets by varying age ranges. Click the arrow next to the button and choose Split Audiences to rapidly break out similar ad sets by age and/or gender.Click the arrow next to the button and choose Quick Duplicate (or press Ctrl+D) to create one copy of the ad set within the same campaign.Click the Duplicate button to bring up a window in which you can choose to duplicate the ad set within the same campaign, an existing campaign, or a new campaign, as well as create multiple copies.Next, go up to the Duplicate button, which looks like a plus symbol. First, check the box(es) by the element(s) you want to duplicate. In this example, we’ll show a couple of different ways to use the Duplicate feature. Instead of having to build each one from scratch, you can create copies to then customize the age ranges. For instance, say that you want to create multiple ad sets with the same geographic reach and budget but different age range targets. To quickly create similar elements, you can easily duplicate campaigns, ad sets, and ads. If you go partially through a buildout and want to complete it later, you can access an offline draft later from your list of campaigns. When contrasted with building a campaign in the Ads Manager, Power Editor shines in its ability to save an unfinished campaign as a draft. We won’t cover this in-depth here as we have previously talked about 5 Tips for Building Effective Facebook Ads Campaigns. When you select the “Create Campaign” button in the upper left, you’ll enter a campaign buildout process that is basically the same as what you see in the web interface. Now, let’s delve into some tips to make the most of Power Editor. To the right of this date selector, the button with the gear symbol allows you to choose the metrics appearing in the table. To show statistics from a particular date range, use the date selector to the right, above the list of campaigns. Once you’re in Power Editor, your campaigns will automatically download. It allows you to easily create, duplicate, and edit all elements of Facebook campaigns offline, uploading your changes to run once the process is complete.Īssuming you have an active Facebook Ads account, you can access Power Editor here or find it in the top navigation menu of Ads Manager. Instead of being desktop-based, it’s a browser-based tool currently only compatible with Google Chrome. Power Editor is a similar tool for Facebook Ads. Those who work with Google AdWords may be familiar with AdWords Editor for bulk creation and editing. In this article, we’ll walk you through a few of the time-saving features of Power Editor to improve your process for running Facebook Ads. When you want to create ads in bulk, Facebook offers a better solution in the form of Power Editor.
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